I am a creative director living in Alabama. I am a multilingual creative, meaning I speak fluent business, strategy, development, and design. I specialize in human experience. Not just connecting people with brands, but the human experience inherent in the design and creation of those brands. I am a passionate team leader.  I love what I do and am grateful for the opportunities I have had to work with brilliant creative minds in our industry.   

Creative Approach

Creative problem solving is at the heart of what I do. Creative direction is occupying the space where art direction and design meet strategy. I love to lead teams of designers, developers, writers, production artists, and administrators (yes, them too) to create beautiful solutions for brands and causes, There is nothing like watching a diverse team of individuals come together and perform well. A healthy team is at the heart of the creative process. Add business intelligence and analytics to the problem we are trying to solve and we are off to the races.      

S.W.O.T. Ninja

I am an ITIL certified CQI specialist. I do a mean SWOT analysis. I believe in the power of the white board, and the intimate connection between a solid business process and innovative design. Building connection between brands and people is the work of knowledgeable, resourceful creatives.     

Tribe Building

There is a lot of talk about human interest in our design deliverables, but I think we miss the importance of human interest in the design process. I am a highly skilled team builder specializing in the effective management of dynamic people while planning and implementing strategic visions through innovative creative direction. It takes a special person to fight against increasing entrepreneurialism, decreasing loyalty, and an industry reveling in mediocrity. I try to be that person for my team every day of the work week. Sometimes even on Sundays.  

Professional Experience

With over 20 years experience in digital media, design, development, strategy, and tribe building, I bring proven knowledge of creative strategy, communication planning, and client management to academic, corporate, and municipal organizations.