Role: Account Management, Strategy, Creative Direction
Brief: This branding initiative was a revival of sorts, where we took a very old, very dated mark and refurbishing it to better reflect the current style and audience of the press. The mark had to work on a variety of surfaces, everything from t-shirts to standard printed material, to digital representations and fabric book jackets. The result was a clean, well built mark that had diverse application capabilities across platforms while keeping with the historical look and feel of previous marks.
