Role: Account Management, Strategy, Creative Direction
Brief: We were asked to create a brand and sub brand for a local weaver who had both a physical store front and an internationally renowned online store. Her business grew strictly through word of mouth so there was no formal branding meaning that there was no way to distinguish the two separate but connected parts lines of her weaving products.
The problem we were trying to solve was created by new industry laws requiring local weavers to add tags and safety instructions to their products. There needed to be identification on all of the products as well as distinctions between product lines.
We created an umbrella brand and a sub brand for this weaver, capturing the work she does and the looms that she uses. The main brand mark is a combination of the Alabama state flag, a weaving pattern, and a heart. The sub brand is a graphic of a loom, that incorporates many elements of the weavers work. Client: Weaving Alabama